GSM Electrical (Australia) Pty Ltd is the Home of the ‘Trader’ Brand of electrical accessories. We are an Australian owned family business, created by the Gerard Family, with over 100 Years of Gerard Electrical Tradition.

Owned and operated from Adelaide in South Australia, our vision is to provide home owners with Australian owned quality electrical accessories. Trader strives to provide the best possible solution for our customers by focusing on the detail.
As part of Australia’s most trusted electrical family we pride ourselves on Passion, Flexibility and Partnerships.